Consent & compliance
When you buy leads, you inherit how they were made.
So here is how ours are made. This page describes our operating practice in plain terms — consent capture, retention, our position on legal fees, and what we do with claimant data. It is a description of what we do, not legal advice to your firm.
Filled out a form or spoke to us about a crash? The parts written for you arewhat we do with your information andhow to stop hearing from us. The rest of this page is written for the law firms we work with.
Telephone consent
One firm, one consent, on a page we own.
Consent is the part of lead generation that gets firms sued. We treat the consent artifact as the product and the contact information as an attachment to it.
Our consent language identifies a single named recipient. We do not use bundled partner lists, hidden hyperlinks to seller directories, or language that lets one checkbox authorize contact from anyone who later buys the record.
- Named recipient. The disclosure states the specific firm or Lex & Lead as the party who may contact the claimant.
- Unchecked by default. No pre-ticked boxes, no consent inferred from form submission alone.
- Artifact captured. Exact checkbox text, page URL, referring campaign, IP address, user agent, and timestamp.
- Recording with disclosure. Calls are recorded and the claimant is told so, in every state, on every call.
- Scrubbed before outbound. Federal and state do-not-call scrubs, litigator and known-plaintiff screens, plus your firm's suppression list.
- Retained five years. Produced on request for any record, at no charge, for as long as we hold it.
- Revocable on request. Any claimant can withdraw consent by phone, email, or reply text, and the suppression is permanent.
Consent rules change, and they change faster than most vendor pages get updated. Your counsel is welcome to review our live disclosure language and retention practice before you sign anything, and we will send the current version on request.
Professional responsibility
We sell advertising. We don't sell cases, and we don't share fees.
The structure matters more than the marketing. Ours is deliberately simple: a flat, prepaid price for advertising and screening work, with no interest in what happens next.
Flat fees only
Priced per record or per qualified call, agreed in writing in advance, and identical whether the matter resolves for nothing or for policy limits.
No outcome participation
We decline percentage arrangements, contingent pricing, cost-per-signed-case, and any structure tied to fees or recoveries — including when firms propose them.
Not a referral service
We are not a lawyer referral service and we don't hold ourselves out as one. We do not recommend a particular lawyer, vouch for competence, or tell claimants who to hire.
Nothing in-person
No hospital, clinic, tow yard, body shop, or scene solicitation, and no runners or cappers of any kind. Contact is inbound or follows a documented request.
Your claims, reviewed by you
On any program carrying your firm's name, you approve every page, every claim, and every required disclosure before it runs — and you get archived copies of what ran.
Your bar rules stay yours
We build to the strictest common denominator, but you remain responsible for compliance in the jurisdictions where you're licensed. We'll adjust to your ethics counsel's requirements.
Claimant data
Collected narrowly. Held briefly. Never resold.
A screened record contains what a firm needs to open a file and nothing more. We do not append purchased demographic data, we do not build claimant profiles for other uses, and we do not sell or license claimant information to anyone other than the receiving firm.
| Data | Purpose | Held |
|---|---|---|
| Contact details | Screening, delivery, and callbacks | 18 months |
| Screening answers | The delivered record and credit disputes | 18 months |
| Consent artifact | Proof of permission to contact | 5 years |
| Call recording | Quality grading and dispute resolution | 5 years |
| Campaign metadata | Media measurement, aggregated after 90 days | Aggregate |
| Health detail | Only what the claimant volunteers about injury and treatment | 18 months |
Access is role-restricted and logged. Claimants may request a copy of their record, correction, or deletion at privacy@lexandlead.com, subject to records we must retain to evidence consent.
Firm agreement, in brief
The commercial terms behind every delivery.
- Flat pricing per record or qualified call, fixed for the term
- Weekly invoicing against the delivery log, net seven
- Credits applied before invoicing, per the published policy
- Volume caps and pauses controlled by your firm
- Month-to-month for the first term; exclusivity and market holds by separate schedule
- Either side may end the arrangement on fourteen days' notice
- No non-solicitation of your clients, ever, and no marketing to a claimant after delivery
Summary only. The signed agreement governs.
If you're a claimant, not a firm
How to stop hearing from us.
Lex & Lead is an advertising company, not a law firm, and we can't advise you about your accident or your claim. If you asked us to call and changed your mind, say so once and it's permanent.
- Reply STOP to any text message from us
- Tell the agent on the phone to remove you
- Email optout@lexandlead.com from any address you gave us
- Call (888) 555-0142 and ask for suppression
Suppression is processed within one business day and applies to every campaign we run. If a law firm has already contacted you, ask that firm directly to stop as well — once your information is delivered, they control their own outreach.
One caveat, stated plainly
This page describes our practice. It isn't legal advice.
Telephone consent law, state advertising rules, and the professional conduct rules that govern lawyer marketing differ by jurisdiction and change frequently. Nothing here is a legal opinion about your firm's obligations, and no arrangement with us relieves you of them. Have your own ethics counsel review our consent language, our creative, and the agreement before you begin — we'd rather answer those questions before the first record ships than after.